白瓶小支夜场啤酒
2017-10-09 15:49 点击:40
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<span style="font-family:宋体;color:#8a8a8a;">蓝大冰迪啤酒招商加盟</span><span style="font-family:Arial;color:#8a8a8a;"></span>
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<span style="font-family:宋体;">一、蓝大冰迪啤酒经销商的基本要求</span><span style="font-family:Arial;"></span>
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<span style="font-family:Arial;">1.</span><span style="font-family:宋体;">认同蓝大文化,并致力于推广冰迪文化;</span><span style="font-family:Arial;"></span>
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<span style="font-family:Arial;">2.</span><span style="font-family:宋体;">具有丰富的品牌夜场啤酒市场运作基本经验;</span><span style="font-family:Arial;"></span>
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<span style="font-family:Arial;">3.</span><span style="font-family:宋体;">具有良好的当地社会关系;</span><span style="font-family:Arial;"></span>
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<span style="font-family:Arial;">4.</span><span style="font-family:宋体;">具有稳定的夜场啤酒销售渠道;</span><span style="font-family:Arial;"></span>
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<span style="font-family:Arial;">5.</span><span style="font-family:宋体;">具有一定的经济实力;</span><span style="font-family:Arial;"></span>
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<span style="font-family:Arial;">6.</span><span style="font-family:宋体;">认同对蓝大冰迪品牌及运作模式;</span><span style="font-family:Arial;"></span>
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<span style="font-family:Arial;">7.</span><span style="font-family:宋体;">在当地市场的具有较强的啤酒配送能力。</span><span style="font-family:Arial;"></span>
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<span style="font-family:宋体;">二、蓝大冰迪啤酒经销商加盟的基本流程</span><span style="font-family:Arial;"></span>
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<span style="font-family:Arial;">1.</span><span style="font-family:宋体;">沟通:通过初步沟通,确定基本合作意向后,蓝大冰迪公司根据客户需要通过特快邮件的方式发送样品给意向商家;意向商家收到样</span><span style="font-family:Arial;"> </span><span style="font-family:宋体;">品,品尝口感、察看包装后,如有意加盟即可提交加盟申请。</span><span style="font-family:Arial;"></span>
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<span style="font-family:Arial;">2.</span><span style="font-family:宋体;">申请:填写《蓝大冰迪公司经销商加盟申请表》报送蓝大冰迪长沙销售公司审核,经蓝大冰迪长沙销售公司审核后,报蓝大冰迪总公司办公室审核。</span><span style="font-family:Arial;"></span>
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<span style="font-family:Arial;">3.</span><span style="font-family:宋体;">来厂参观:经冰迪公司审核通过后,冰迪公司将对申请加盟商发出邀请函,邀请其前往将来供货的生产基地进行参观。</span><span style="font-family:Arial;"></span>
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<span style="font-family:Arial;">4.</span><span style="font-family:宋体;">签订合同:来厂参观后或蓝大冰迪公司洽谈后,冰迪公司将针对客户所在区域帮客户制定详细的价格及销售方案,经销商若能达成共识即可申请签订《蓝大冰迪</span><span style="font-family:Arial;"> Beer</span><span style="font-family:宋体;">经销商合同书》。</span><span style="font-family:Arial;"></span>
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<span style="font-family:Arial;">5.</span><span style="font-family:宋体;">执行:依照双方合同的基本条款,冰迪公司协同经销商共同开发指定区域市场。</span><span style="font-family:Arial;"></span>
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<span style="font-family:宋体;">三、蓝大冰迪啤酒经销商加盟的几点说明</span><span style="font-family:Arial;"></span>
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<span style="font-family:Arial;">1.</span><span style="font-family:宋体;">销售区域区域:</span><span style="font-family:Arial;"></span>
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<span style="font-family:宋体;">蓝大冰迪啤酒采用指定区域内品牌唯一代理商的营销模式,即每个区域限招一名代理商。</span><span style="font-family:Arial;"></span>
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<span style="font-family:宋体;">冰迪啤酒依据经销商的网络及运营能力等,将经销商分为省级代理和地级代理</span><span style="font-family:Arial;">2</span><span style="font-family:宋体;">级经销商;经销商可依据自身条件进行申请,由</span><span style="font-family:Arial;"> </span><span style="font-family:宋体;">冰迪公司审核批示。</span><span style="font-family:Arial;"></span>
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<span style="font-family:宋体;">蓝大冰迪啤酒实施严格的区域管控制度,坚决杜绝跨区串货现象。</span><span style="font-family:Arial;"></span>
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<span style="font-family:Arial;">2.</span><span style="font-family:宋体;">销售目标:</span><span style="font-family:Arial;"></span>
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<span style="font-family:宋体;">蓝大冰迪啤酒的销售合同为每年一签,每年公司依据当地市场的综合情况设定当年的销售目标,销售商不能完成当年度目标则没有年</span><span style="font-family:Arial;"> </span><span style="font-family:宋体;">底提成,若不能完成当年度目标销量的</span><span style="font-family:Arial;">80%</span><span style="font-family:宋体;">,则蓝大冰迪公司有权取消第二年度的合作。</span><span style="font-family:Arial;"></span>
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<span style="font-family:Arial;">3.</span><span style="font-family:宋体;">合同保证金:</span><span style="font-family:Arial;"></span>
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<span style="font-family:宋体;">冰迪公司根据合同区域啤酒市场的具体状况,以及经销商级别的不同,以及其他综合因素针对经销商收取一定额度的市场保证金</span><span style="font-family:Arial;"> </span><span style="font-family:宋体;">,用以制裁串货等等经销商的非正常市场运作行为。</span><span style="font-family:Arial;"></span>
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<span style="font-family:宋体;">合同保证金在合同到期并结算完毕后无条件退还经销商。</span><span style="font-family:Arial;"></span>
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<span style="font-family:Arial;">4.</span><span style="font-family:宋体;">价格:</span><span style="font-family:Arial;"></span>
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<span style="font-family:宋体;">蓝大冰迪啤酒实施全国统一的提货价格,并指导经销商实施相对统一的进店及零售价格,提货</span><span style="font-family:Arial;"> </span><span style="font-family:宋体;">价格全国统一,进店及零售价格销售针对不同市场的特点,在公司指导价的基础上可适当调整。</span><span style="font-family:Arial;"></span>
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